Serene Hills, a newly developed community nestled in the rolling hills just west of Austin, TX, needed a brand and supporting marketing materials that would speak to the untouched, natural beauty of the community in an effort to attract custom home buyers.
I began the process by visiting the community in its early development stages, meeting with builders and learning more about the community lifestyle.
I first established the brand by creating the logo; followed by the design of desktop and mobile-friendly websites. From there I iterated upon that design to create an integrated marketing campaign that featured paid and owned digital media, monthly newsletters for residents and realtors, out-of-home advertisements, print, (e.g. magazine, newspaper, etc.) illustrated community maps, google ads, google analytics and social media.