Lone Star Rail District exists to provide a travel alternative for residents along the I-35 corridor. As they begin working toward the goal of building a rail line, LSRD must raise awareness and generate grass-roots passion for the project among citizens and elected officials through their website.
To do this, I partnered with their PR firm to identify what opportunities residents would have should the rail system be built. Once aligned, we generated content and imagery to communicate greater access to education, employment, art and culture, and much more.