Adsperity, an Austin-based mobile ad tech start-up, was looking for a way to differentiate themselves in a very crowded landscape. The first step was to look at their brand and better define their mission, purpose and values - thus more clearly defining the consumer benefit. From there, a logo was created to align to the newly refined brand attributes as well as give visual reference to the benefit to the end user.
To prepare the Adsperity team for upcoming conferences and sales meetings, I partnered with my web development leads to create a beautiful and sophisticated web experience that drove users to sign up for a demo. In conjunction with the website, we also equipped the Adsperity team with collateral materials such a business cards, trade show swag, product one-sheeters and a digital media to generate awareness and excitement for the product.