Lone Star Rail District exists to provide a travel alternative for residents along the I-35 corridor. As they begin working toward the goal of building a rail line, LSRD must raise awareness and generate grass-roots passion for the project among citizens and elected officials through their website. 

To do this, I partnered with their PR firm to identify what opportunities residents would have should the rail system be built. Once aligned, we generated content and imagery to communicate greater access to education, employment, art and culture, and much more.

Logo, packaging, website, photography, food styling.

Following their IPO, Chuy's was poised to go from regional chain restaurant to national Tex-Mex powerhouse and they needed a website that followed suit. 

To ensure the best possible user experience, I partnered with my lead developers to identify opportunities to create a more intuitive user experience by recognizing the time and location of the user while also ensuring local restaurant owners/managers would be able to upload specials and available merchandise. 

Non-profit organization that empowers families of children with special needs through hands-on informations resources and support.

Marketing materials.

Bejas was a restaurant and food truck in Fredericksburg Texas. The logo was very proudly published in Logo Lounge 8.

Golf and Spa Resort in the the Big Bend Area, Lajitas, Tx. Advertising in Texas Monthly. Won highly praised platinum award in Graphis 2007.

Subdivision in Buda Tx.

Advertising, photography & marketing collateral.

Serene Hills, a newly developed community nestled in the rolling hills just west of Austin, TX, needed a brand and supporting marketing materials that would speak to the untouched, natural beauty of the community in an effort to attract custom home buyers. 

I began the process by visiting the community in its early development stages, meeting with builders and learning more about the community lifestyle. 

I first established the brand by creating the logo; followed by the design of desktop and mobile-friendly websites. From there I iterated upon that design to create an integrated marketing campaign that featured paid and owned digital media, monthly newsletters for residents and realtors, out-of-home advertisements, print, (e.g. magazine, newspaper, etc.) illustrated community maps, google ads, google analytics and social media.

Capital Area Rural Transportation System

Logos, icons, website, marketing materials, vehicle wraps, environmental design.

Adsperity, an Austin-based mobile ad tech start-up, was looking for a way to differentiate themselves in a very crowded landscape. The first step was to look at their brand and better define their mission, purpose and values - thus more clearly defining the consumer benefit. From there, a logo was created to align to the newly refined brand attributes as well as give visual reference to the benefit to the end user. 

To prepare the Adsperity team for upcoming conferences and sales meetings, I partnered with my web development leads to create a beautiful and sophisticated web experience that drove users to sign up for a demo. In conjunction with the website, we also equipped the Adsperity team with collateral materials such a business cards, trade show swag, product one-sheeters and a digital media to generate awareness and excitement for the product.